Is this the slippery slope of uniforms?

While I understand that professional sport franchises need to generate new revenue, this is going over the line. The WNBA franchise, Phoenix Mercury have sold out advertising on their their uniforms to a company, LifeLock. European sports franchises have done this for years.

They even sell replica uniforms with the company's patches on them and tee shirts as well. We have billboards on outfield walls at baseball stadiums like never before. We have athletes promoting everything from protein shakes to car dealerships, and now this. Years before it was the Fiesta Bowl and now it's the Tostitos Feista Bowl. When will this madness stop? I hate this. I wanna watch the game. It is bad enough that advertising is sold and interrupt the game, but now it is going to be advertising 24/7. LifeLock advertising on Mercury's uniform, at the two minute warning we will go to the commercial about LifeLock, then rejoin the game in progress at the Staples center against the L.A. Sparks with their sponsored uniform.

Well, How do you feel about this?

Thanks for reading,
Happy Day